Though search engine marketing still
remains to be the main dominating space, Social Media Marketing too is fast
catching up. And the latest new offering is Facebook ecommerce Shops. These shops are everywhere today. And it
will not be wrong to say that every person who uses Facebook is a member of at
least one of these shops though he may or may not make any purchases from them.
ecommerce Shops are simple and easy to operate. All
you need is a Facebook fan page and you are all set to meet the more than ten
million Facebook users. Whats even better is the fact that Facebook is a media
that can enables a complete customization of your needs. What we mean by this
is that the fans who will join your page will most likely be the ones who like
your product or service and are interested in it; also, while advertising you
can customize your advertisements so that they are visible only to the people
who may be interested in that particular product or service.
There are also many payment methods and
gateways that you can use to provide your customers with the facility of paying
online on your Facebook ecommerce Shop
itself. Gateways like Off the Wall, Payvment, Fluid fan Shop, Social
Shop and other recently developed portals will help you run a successful
business on Facebook.
A professional Facebook ecommerce Shop should have the following details listed on
its fan page.
Terms and Conditions
Secure Payment Method
Customer Information and
Live Customer Support through
Chat or Email
It basically has to be as good as any other
shop that a customer visits. Only difference being that this shop is run on the
internet, on Facebook. But also, you have to be careful that you do not overdo
it in terms of designing for that will make your page cluttered and that will
not be good.