many e-books available on the Web, the need for a dynamic marketing tool to
make your e-book offering standout from the rest of the crowd is a must.
However, selecting the appropriate marketing tool for your e-book is not easy
given the array of competing marketing tools available to you on the Web. In
this article we look at one of the most versatile and cost effective marketing
tools available to e-book authors and publishers.
With so many e-books available on
the Web, the need for a dynamic marketing tool to make your e-book offering
standout from the rest of the crowd is a must. However, selecting the
appropriate marketing tool for your e-book is not easy given the array of
competing marketing tools available to you on the Web. Your choice of marketing
tools range from pay for click advertising, blogging, article marketing,
forums, social networks and online video, to name but a few.
Of all the online marketing tools
available on the Web, online video represents the most versatile, most cost
effective and most value added asset you can choose. If you are not using
online video to promote your e-book, then you could very well be missing out on
a lot of potential sales.
Here are six reasons why you should
be using online video to promote your e-book:
Online video has the power to engage
your audience faster than any other medium
More and more people are tuning into
online video: In the UK alone, the number of people watching online video went
from 6 million in 2006 to over 17 million in 2010
There are over 50 free to upload
video sharing sites on the Web
Youtube, alone, has more than 490
million unique visitors every month
Youtube and Google Video are not
just video sharing sites they are search engines
Youtube is the second largest social
networking site after Facebook, with over 15% of the social networking market
Creating online video need not be
difficult, as most PCs and laptops come bundled with video making software.
Software such as Movie Maker or I-Movie is not difficult to use and you can
create a short video clip within the space of a few hours. You dont even need
a video camera as you can use screen cast technology to capture images from
your computer screen. For those of us bereft of video editing skills, Ive
discovered that a Power Point presentation set to music is an effective way of
creating online video.
The point is: you dont need to be a
Spielberg to create online video, nor do you need to create an Oscar winning
blockbuster. All you need is a short video clip, of no more than 1 minute, to
announce the publication of your new e-book.
Online video, if entertaining and informative, has
the potential to go viral. For example, Pepsi Cola created a comic video clip
that attracted over 26 million viewers over a very short time span. The clip
lasted no more than a few minutes. Now that is what I call viral marketing at
Creating an online video and uploading it to any one
of the free video sharing sites will increase your e-books exposure to a wider
Online video will also help you to create a brand
image for your e-publishing business, a must if you want to become a bestselling
e-book author. But, more importantly, online video will empower you towards a
better rapport with your readers. Furthermore,
the growing popularity of online video amongst Internet users translates into a
better opportunity to build a more dynamic online presence for your e-book,
which in turn equates to more sales.
Why not give your e-book the online video promotion
treatment? The results might just surprise you.