The backlash against Google’s Federated Learning of Cohorts (FLoC) has continued, with a proposal raised in WordPress Core to block the controversial alternative identifier to third-party cookies by default.
The WordPress proposal would see the blogging system use its weight to thwart FLoC.
“WordPress powers approximately 41% of the web — and this community can help combat racism, sexism, anti-LGBTQ+ discrimination, and discrimination against those with mental illness with four lines of code,” it states.
For users that want to enable FLoC, the proposal states those users would likely be able to do so themselves, and a little more code would allow FLoC to be toggled on and off in blog settings.
“When balancing the stakeholder interests, the needs of website administrators who are not even aware that this is something that they need to mitigate — and the interests of the users and visitors to those sites, is simply more…