Video marketing is becoming increasingly more popular on the internet and with more than 1 billion people watching videos on YouTube each month you have the potential to reach a massive audience who are looking for your products and services.
You can use videos a number of different ways, including sales pitches, tutorials, launch sequences on your website, or to simply develop brand awareness. Video can leave an everlasting impression, providing the perfect interactive vehicle for your marketing message and it can help with your websites page ranking in Google.
You Don’t Have To Be On Camera.
Some online marketers don’t want to be front of the camera so think that video marketing is not for them. But a lot of marketers make videos and never actually appear in the videos themselves. Instead, they use screen capture software that allows them to show what is on their computer screen while recording a video. This is a great way to give a presentation or to give a tutorial.
You Can Upload Videos For Free.
When you have made your video, it is time to upload it to popular video marketing websites. These are free to join. It’s important to submit your videos to as many sites as you can to get the highest possible coverage. Your first options should always be YouTube and Facebook. But also check out vimeo.com, video.google.com and video.search.yahoo.com. Make sure you include your keywords as well as adding your website address to the description field.
It’s Quick And Easy.
You don’t need to be a technical wizard to work video marketing software. If you are willing to be on camera, your smart phone or tablet will have a build in video camera that enables you to quickly shoot a video and get it uploaded in a matter of minutes. Often these instant videos have more appeal that professionally edited versions. Apps such as Twitter’s Vine, with its 6 second maximum clip length, have significantly increased the opportunity for businesses on a minimal budget to use videos for marketing.
Someone Else Can Do It For You.
If you don’t think that you have the time to create videos for your products or services you can still take advantage of video marketing. There people on the internet that will produce videos for you. Fiverr.com is a great place to get these videos done, and they will only cost you $5 each! You can also have the videos submitted for you for another $5. If you do choose this route just be sure you do your homework on who you are buying from before spending any money because it’s your brand and products that they are representing.