Quality content and search engine optimisation are only a part of what you need for a successful website. Here’s how your choice of website hosting service for a WordPress site could affect your bottom line.
Users of the internet are notoriously fickle and, if your website is slow to load, they will soon flip over to one of your competitor’s sites. They also don’t spend too long searching through more than the first page of Google so where you appear on search engine results will also be vital to your business. High quality content and search engine optimisation are only one part of the equation; you also need a fast and reliable hosting service, if you want your website to be a success. The best hosting option for a WordPress website is a WordPress optimised hosting service that is using SSD technology
Solid State Drive (SSD) hosting
If you look beyond the basics of a web site hosting service, you will find that there is one fundamental difference between suppliers that you may have overlooked and that is the technology that they use to hold your website data. Many hosting service providers still use traditional hard disks to store data and, because they are mechanical, they are prone to damage and they can be quite slow when website traffic is high. The modern alternative to hard disk drives (HDD) is solid state drives (SSD). Solid state drives use the same technology that you find in a flash drive so they are faster and much more reliable.
The difference in speed that you get with an SSD hosting service could make the difference between a user staying on your site and making a purchase, and them becoming frustrated and moving on to another site.
WordPress optimised hosting service
The other important consideration for an owner of a WordPress website when choosing a hosting service is whether or not that hosting service is optimised for WordPress. A WordPress optimised hosting service, as opposed to a general one, will provide a number of very important benefits.
The first major benefit that you will get with a WordPress optimised hosting service is improved results in search engine listings. Getting a website on to the first page of Google makes a huge difference in visitor numbers and therefore, the prospects for sales.
Another big difference between a WordPress optimised hosting service and a general one is the level of expertise and support that the provider will be able to offer. WordPress will already be loaded and configured and the server provider will apply updates as they come along too, so, a website owner does not need to become a WordPress expert in order to get the best out of the system. That also means that, should need any support with your WordPress website, the support staff at the hosting company will be familiar with the software so they will able to answer questions and resolve issues far faster than you would find with a general hosting provider.
WordPress Optimised SSD hosting; the best combination
When you put WordPress optimisation and SSD technology together and you have the perfect hosting solution for a WordPress website. It will be fast, reliable, and configured just right to make the very most of the WordPress content management system.