Having been introduced as an instant messaging app in 2011, WeChat, the brainchild of Tencent, with its continuous evolving facets has now been emerged as the No.1 social media network in China. With over 560 million users getting into the platform every day, unsurprisingly, the media has developed into a major powerful tool for marketers. Let’s analyze, why should you consider including WeChat marketing as a must have SMM tool for your business.
WeChat is an exclusive combination of Facebook and Whatsapp. Incorporated with plenty of global standard social media features into its single package, it aims to make its users daily living easy, relaxing, and social. Taking into account, its high popularity, from MNCs to small entrepreneurs have chosen WeChat marketing as their major market promotional tool. It has been proved beneficial for all classes of business people regardless of, whether they target on China’s mass market or localized consumers.
Five Top Reasons to Incorporate WeChat Marketing in China
Whooping Audience Base
The greatest gain of social media platforms for marketers is reaching the mass in the easiest way faster than all parallel online marketing tools. By tapping the mass, you can reach your potential consumers and uniformly make them your valued business buyers. Consider, how powerful the platform is, with a user base over 560 million! With its ‘sharing moment’ feature, it enables users in sharing their opinion that comes handy when it comes to referral sales, the biggest advantage of social sites. It has the capacity to expand the sharing network through B2B, B2C, or C2C via marketing.
One Stop Solution
Apart from having its self-reliant features like voice message, shake, drift bottle, QR code, sharing moment and more, it has immense flexibility to get connected to 85,000+ apps. It just not enhances the users’ interactivity but brings together an exceptional business environment, enabling global companies to serve the massive Chinese market with their great products and services.
WeChat has been prepared with Wallet usage tool, letting users to link up debit/credit cards/ bank accounts with their WeChat accounts and shop online as well as offline within seconds. The unique facility invites more and more users, especially the fast-paced new generation to undergo ease of shopping via Wallet transfer. In the digital marketing arena, it equally opens the opportunity to business people to faster closing of the deal with assured payment.
Reaching Beyond Social
WeChat is not all about social app but encloses your lifestyle with plenty of apps making it relaxing. Aside from connecting to friends, relations, service providers, or consumers, it enables you to call a taxi, book air ticket, invest in stocks, involve in e-commerce, or pay utility bill and others. Shake, on the other hand, is another great app, whereas WeChat marketing has partnered with top entertainment venues and advertisers enabling users to simply shake and interact with nearby events or join in brand promotion.
Immense Scope of Campaigning
The business friendly QR code scanning utility of WeChat includes mobile payment, coupon, and membership registration facility to prominent communities to its users. When it comes to campaigning, it offers brilliant tools from Q & A facility (helps in customer communication and feedback) to advantage of integrating lucky draws, promotional schemes, apart from participating in WeChat Store campaigns.