Many business owners always look for the best marketing strategy and sometimes it is difficult for them to judge which marketing strategy is better. In this article you will find the answer. Lets see!
Many business owners always look for the best marketing
strategy and sometimes it is difficult for them to judge which marketing
strategy is better. In this article you will find the answer. Lets see!
Simple rules of thumb can define it in a better way. You
can choose any marketing strategy according to your needs that fits your
If you are sending
information to your target audience without their request than postcard is the
If your target audience
has required information from you, then you should choose envelope marketing
strategy because it will make them to feel special.
Feel the difference, in option A you are looking for
the prospect but in option B you already have the good prospect. I hope you
got my point. In option B you have
already developed the interest among your target consumers through your some
kind of marketing strategy but in option A you have to develop initial
interest among your target consumers to your business products and services.
For the option B, as you have already created the
interest now you have maintain this interest with your powerful mail package so
any interesting information required by target consumers should look personal
and special. A letter containing the product information, benefits and services
opportunities can play a better role in maintain that interest. Remember,
letter should be customer focused than any general information. You should bullet
the number of benefits of your products and services to enhance consumers
interest. You can even send your sample with letter; this is a better way to
close the sale.
However, if you want to create your mailing list or
want to create initial interest among your target consumers you should choose
postcard marketing. Postcard is wonderful option to
generate high sales lead. You must use postcards
save your expense. For postcard
postage you will only cost 20 – 32 cents and for envelops you may cost 55
cents. This is a big difference. Postcards
are cost-effective and very powerful with a strong mailing list. If you have
mailing list in your marketing strategy campaign then you should go for the
postcards. Postcard marketing works
best with mailing list.
You can use envelops as the follows up for your target
consumers. Envelops can be used as a second punch in your mail order marketing
strategy. If you are at initial stage of
marketing, then choose postcard
marketing first then use other marketing strategies for the follow ups.