A whopping 3.8 million Google searches are conducted every minute. And the search engine works hard to provide the most satisfying answer to every query. The key to using these searches to your advantage is to understand user intent.
User intent simply refers to the motive behind an internet search. In other words, you should be able to predict what the user is really after when they consult a search engine. So, why do you need to know user intent?
Well, if you want to increase your brand’s reach through online marketing, you’ve got to pull traffic. And to do that, you’ve got to show Google that your website provides a great answer to user queries related to your product or service. And, to do that, you need to understand user intent.
Now, you don’t need to be a digital marketing wizard to understand user intent. Just read on, and we’ll show you how.
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Why user intent marketing?
Some website owners use paid rankings or online ads to buy their way to the top of…