One of the most important things any Internet Marketing business can have is a fresh supply of quality prospects. For this reason the most successful online marketers spend the majority of their time creating the leads and following up with them. One thing the Internet has made possible is to use personal branding to speed this process up. In this article we are going to talk about how to do that.
The most successful online businesses know that there are different levels of interest in a prospect. Sorting through tire kickers to come up with a quality prospect is very important and the Internet does a great job of doing that.
You can make yourself more attractive to prospects by using a couple of resources the Internet provides.
1. Create Splash Pages and capture thier name and email. These are also known as capture pages and are a good way to begin the sorting process. You provide something that is useful to your website visitor in exchange for their name and email address.
People are willing to fill this out and are now in the first phase of becoming a qualified prospect to you. You are also building a list for future follow up which is the lifeblood of any Internet marketing business.
2. Once you have captured a person name and number, you can follow up with your own auto responder. This is where you began to build credibility and enhance your own reputation.
You become an attractive person that they would want to be in business with. You also use your autoresponder messages to educate your prospect on your business opportunity. It is during this point that you allow your prospects to identify themselves as someone worthy of your time.
The lead capture page and the auto responder automate your follow up. This allows you to spend the majority of your time promoting your landing page and personally contacting people who identify themselves as serious about making money with your network marketing business.
Attraction marketing can also be done in other ways including social media, article marketing, social networking, discussion forums, and so on. This is where you develop credibility with prospects in various ways and they become attracted to you because of the success you present to them.
These are a few ideas on how to use attraction marketing to build a network marketing business. It’s all part of a process that will enhance your business when used correctly over time.