Social media marketing is exactly what it
sounds like. It is the art of marketing
on social media sites such as Face Book, Twitter, MySpace and Linked In. These are sites where millions and millions
of people go to socialize. Now this can be very profitable if it is done
correctly. One thing to remember is that for the most part, people are there to
socialize, not be marketed to. They are
there to meet old friends and make new ones.
So now you say how is this such a great
thing? People dont go to the grocery
store to date either, but Im sure that more than one person has found a date
there, if they did it the right way. In
this case there are so many more choices. The best way that I have heard it put
is that social media marketing is sort of like online dating. You would not approach that person in the
grocery store or on a website site, give youre your url, tell them to go and
look at it and get back to you if they want to get married would? WOULD YOU??!! I sincerely hope not, because
you would not get very far.
You would get turned down a whole lot and
probably even get slapped a few times.
Then you would go away telling everyone that you can not find a date in
the grocery store. We all know that is
not true. The problem was not that you
cant find a date in a grocery store, the problem was your approach.
Each one of the sites listed and hundreds
of others are different, so the approach would be different depending on which
site you were on. I find that Face Book tends to have a younger crowd and a lot
of them are technically savvy already.
The linked in crowd tends to be older and more accomplished, so again
the approach would be different for each.
The bottom line for all of them is to take it slow. Introduce yourself,
find some common interests and then build a relationship before your bombard
someone with a proposal to join your business.