/* Style Definitions */
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-fareast-font-family:”Times New Roman”;
A holistic approach to business marketing takes into account
the values, ethics, passions and concerns of the people involved in the
company, as well as the goods or services, to determine a strategy to best
market to the end user.
This approach works for any business, not just holistic
businesses, but businesses with a social concern often choose this type of
marketing. When a company is values based, meaning the values of the company,
its employees and its desired social benefit are all aligned, a marketing
strategy will help the whole system be aligned and everyone involved will feel
more a part of the process, thereby more invested in its success.
Consumers of conscious and social based services and
products want to feel they are benefiting the greater good as well. They want
to be a part of something larger than themselves and a part of its serving a
larger purpose. This is why holistic business marketing is such a great fit for
There is often a unique culture in each business created by
the unique set of owners and employees. The goods or services might be very
similar to other companies offerings, but will have the unique flavor from the
culture of the company. Holistic marketing seeks to employ this uniqueness as a
strategy of helping identify the specific niche from which to target end users.
Making it a truly holistic approach by looking at the whole business system in
each creative marketing strategy.
Another holistic aspect that is being used by Holistic
Business Marketing is to also look at the unique gifts and energetic qualities
of a business to align those with its success. Naturally each company will have
gifts and blocks in the vibrational level of the business. Working with this
energetic field to allow the gifts to shine through and the blocks to be
allowed to flow again, it vitally important to any marketing strategy because
these gifts and energetic flow will allow the strategy to be all the more
For more info Holistic
Marketing Approach Defined