Well, marketing automation has revolutionized the world of marketers. Automating repetitive tasks such as email campaigns, social media, advertising, content creation, and other website actions with the technical assistance makes task uncomplicated and less time captivating for marketers.
Nowadays around 67% of marketing leaders are shifted to marketing automation platforms. Salesforce Marketing Cloud is at the top-notch as it is endowed with a variety of features that makes customer success journey a jubilant experience for a marketer.
This is how Salesforce Marketing Cloud tools have bolstered B2B marketing automation,
¢ Journey Builder
Amalgamating every interaction with the client via various media sources like email, mobile, advertisement and web are now possible with journey builder. Managing 1-to-1 interaction with the client by utilizing the customer behavior on various attributes and anticipating strategy as per observance has now become an effortless exercise.
¢ Email Studio
Email marketing has become a fundamental of marketing, this tool use data from every department to build a smarter email from general email to customer-centric emails. Scheduling email and targeting the right audience, creating responsive emails with device adaptability, dynamic messages with the customizable template have now become an easy chore for marketers.
¢ Salesforce DMP
Data is the key to success for any business. Combining all the data into an advantageous outcome is what Salesforce DMP does. It processes consumer data, segment audience accurately, personalize their experience and use data science as a service to get a detailed picture of what to do next. Apart from creating fruitful information from data, it multiplies customer reach by capturing data from reliable third-party sources.
¢ Data Studio
Maintaining data hygiene is must for a marketer to keep growing at a constant pace. It is also required to dig deeper into the data and capture potential leads, data studio has managed to carry through this performance. It is endowed with a toolset that helps in multiplying data, maximizing revenue, real-time data management and handy reports.
¢ Social Studio
Social media is the most powerful tool in today’s world, people love to listen, engage and publish using this tool. Social studio incorporates data from various social media portals and uses the insights to fabricate future approach. Engaging customers by building 1-to-1 reply on social media platform, capturing data once the user clicks on any of the posts in CRM, collaborating internally on campaigns, performance analysis, etc is what Social Studio is built to do.
¢ Advertising Studio
Integrating digital advertising with CRM is now enabled with Advertising Studio. It has enabled Creating advertising content using all the data across CRM, targeting audience on their preferred channel, re-engaging inactive subscribers, automating lead creation in CRM from Facebook, creating Facebook ad campaigns and optimizing google search.
¢ Mobile Studio
With mobile studio personalizing mobile messages with SMS marketing, push notifications and group messaging has become a point and click game. Automating mobile campaigns with custom templates for outbound messages, text-response, information capturing, multimedia messaging, push messaging, etc. from a single CRM unit is now possible with this tool. It has also enabled the live messaging feature where a user can track their shipping status from start to end of the journey.
¢ Interaction Studio
The tool manages real-time customer interaction with respect to visualize, track and manage consumer experiences. The customer journey from start to every touch point like awareness, exploration, subscription, engagement and loyalty is measured by this tool, it keeps track of the lost customer and helps in re-engaging them to the business.
Pardot is a B2B marketing tool that is a complete package with custom object automation, dynamic content, email reporting, email troubleshooting, NetSuite connector, layout template, campaigning and A/B test reporting.