business owners are finding themselves in the middle of a debate regarding who
should implement social media marketing for them. Should they choose a social
media agency or hire an in-house team for the same? Before taking this question
further, it is interesting to note that social media marketing is gaining
momentum in online business promotion campaigns.
Coming back to
the question, it is easy to answer it by comparing both the options on the
basis of a number of points. Choosing a social media agency is better than hiring
an in-house team, and heres why:
Experience: In a social media agency, every member of the team is expected to have
good experience in different tasks assigned to each one of them. For instance,
writing interesting content is an important part of social media marketing.
Likewise, preparing a company page on Facebook is another critical task. You
can choose an agency that has already worked on social media marketing campaigns.
Strategies: Choosing the right social media marketing strategies is an art that
comes with experience. Cross-channel integration with many other marketing
techniques requires a strategic approach that only an expert social media
agency can follow. An in-house team may have to build a strategy, whereas an
experienced agency just has to choose among the strategies already known to it.
Familiarity: Most business owners are familiar only with a few
social media platforms. The fact is that there are innumerable platforms that
can contribute to social media success. A social media agency has the right
knowledge about which social media sites they must choose to reap the benefits.
Management: Reputation management and customer management are
important to continue achieving social media marketing benefits. A social media
agency can be expected to have these management skills.
Tracking: Without successful tracking of results, it is not
possible to measure the performance of social media marketing campaigns. A
social media agency would have the necessary tools to make result tracking
Investments: Time and money are two important investments a
business makes in social media marketing. As far as time is concerned, it is
understandable that a social media agency can help a business achieve social
media marketing results faster than an in-house team. The former doesnt have
to start from scratch; rather, it can make use of its expertise to save time.
Time saving obviously corresponds to money saving. Moreover, better returns on
investment using the services of an agency can add value to the investment.
competition research and use of advanced software and tools also provide a
better edge to a social media agency. In order to reap all these benefits,
it is important to choose the best among the available social media marketing