Take a look at some of
the new innovations and news in international Social Media and highlight some of the
one’s to watch this year.
Last week, Baidu launched a social media driven recommendations
feature for its search engine like Google did. According to thenextweb.com, Baidu users can now rank
search results with a thumbs up. The feature is similar to Googles +1 rating
system and is also linked to social bookmarking site Baidu Share. Launched last
summer, the social bookmarking site allows visitors to share content to diverse social networking services, including Sohu
Microblog, Renren, Kaixin001, Tencent Qzone, Pengyou, Sina Weibo, Taobaos Tao
Jianghu, and Google Buzz.
China Internet Watch underlined the fact that the beta is limited
and runs only on keywords that relate to search engine brands. Following the
example of Google, Baidu is using its notoriety and the brands success in
order to push share to more users.
Controlling 78% of the search market in China, it is no wonder
that Baidu is looking to strike deal with Mark Zuckerberg who is still trying
to find a backdoor to the biggest internet market.
Moving the focus from China to Russia, microblogging enthusiasts
welcomed the Russian-language multimedia platform Futubra, launched officially
in mid-January. This service is combining social and media features in which users can
read each others news headlines as media.
Futubra has a very similar look to Twitter and presents a timeline
with images and videos that arrive in the stream expanded. The design of
Futubra allows usage on a range of operating systems, so apps for iOS, Android,
Symbian and Windows phones are expected to arrive soon.
In a press release, Alexey Terekhov, head of Futubra projects,
said that the social media platform was created for people that are active,
really into new technologies, everything mobile and a way to always be at the center
of events. However,
for now Futubra remains in beta and is relying on user feedback to work out its
What do you think is going to happen in 2012? Is Facebook going to
finally enter the Chinese market and are the Russian Twitter users ready to
move to Futubra?