Social media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction and its easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, its important to remember that that the same rules apply for social media as they do for traditional marketing: giving value, building relationships!
At the core, Client Attraction is about PULLING clients in with a compelling message and creating such high-content information that adds value to your audience that it motivates them to take further action into working with you. And the same applies with social media.
So, when using social media, you want to be clear on how you can tap into this new marketing strategy and still remain Client Attractive. Here are some strategies for doing so:
Remember this: You dont attract clients FROM social media. You attract clients THROUGH social media. Its from the connections you establish and the long-term value you provide those individuals that cultivate the relationship and as a result, they see you as Client Attractive. Focus on that and youll never be without clients, again.
The first step in developing social media as part of your Client Attraction marketing strategy is identify your overall objective and then work backwards with the detailed plan. What is your desired end result? For example, if its to build your list then you want to develop a step-by-step strategy that allows you to engage your network with the intent to attract people back to your website where they can get your irresistible free offer and join your list.
The second step is to identify the tools and platforms that work best for you. Twitter might be extremely popular out there, but does your market actually exist in big numbers on Twitter? Perhaps they are more gathered in a social networking site like LinkedIn. Spend some time on these various platforms and determine which works best for you and your niche.
The last step is to show up and do the work. Social media as a client attraction strategy does take some personal time and effort. You cant just setup a profile and update your status and then ask, Where are the clients? You need to step up and contribute to the conversation with valuable content on a consistent basis to attract the clients you want through social media.
Social Marketing Photo
By mohamed_hassan from Pixabay