The USA television network hosts a whole lineup of popular television shows, and prides itself on character-driven media. Like many television networks, its audience has nonetheless shrunk in the face of an ever-expanding number of alternatives to television, television channels, and media outlets. Highly rated shows could expect to get tens of millions of viewers a few decades ago, and now the top show on television barely gets nine million. Any person could potentially have an audience of millions online at a homemade video channel. Television networks have jumped on the trend and expanded their platforms into the online web space.Going onto the USA network webpage means immediately seeing advertisements for their show, much as people used to see commercials for upcoming television episodes in the past. It remains to be seen whether traditional television commercials will even survive into the information age. Advertisers will have to regard the market trends to see if they are receiving sufficient revenue from television or print advertising. We may see a complete trend towards advertising exclusively online. USA Network marketing already focuses on Internet social networking substantially on its own website. There is perpetually a window for linking into Facebook and Twitter as well as various galleries and shared pages. There are also discussion groups available for Internet users to talk about their favorite shows on the network, and by extension, favorite characters. The feature functions as both another form of social networking and another dimension to how television is experienced.USA Network marketing, along with other television marketing, may become subtler using this model than with those of the past. Creating social networks centered on certain shows unites certain demographics and fans together, and extends the experience of watching television into the Internet. Forums have been around since the early days of the Internet, where fans can discuss all topics, as have chat rooms. More recently, it seems that networks are trying to facilitate those kinds of fan discussions for the sake of their own marketing.Giving fans something to actively participate in, such as a discussion forum, may be a better way of keeping them interested in various series than simply broadcasting commercials to them. Creating other social networks around the shows is similarly effective. People can make friends through these forums, and are essentially selecting their friends based on whether or not they watch certain shows. Building up a fan community seems to be a more effective means of marketing than simply trying to supply a product, for the entertainers of the future. Forms of direct advertising may start to become off-putting for the new Internet reared generation who did not grow up with only television in the absence of the Internet alternative. Direct banner ads on advertisements are already seen as being gauche to many people on the Internet. It is possible that omnipresent commercial videos may become socially unacceptable even in contexts where they once seemed reasonable. USA Network marketing may increasingly center upon rallying the fans the way you would any base, rather than presenting a product to them and rallying the fans afterward.
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