This article explains in depth what niche marketing is and
how it differs from regular online business.
Also some suggestions for getting started with niche marketing.
Many people think that the only way left to make money
online by starting an online business is creating a highly specific niche
website. Niche marketing is the process
of creating a presence on a very specific topic with the hopes of having a low
competition level and high enough traffic levels to make money. When done
correctly niche marketing can potentially lead you to quite a bit of
income. In most cases it will take you
setting up numerous websites and targeting the audience appropriately making
sure to choose the best monetization techniques for your presence. Before you
dive into niche marketing and begin selecting different niches you would like
to attempt it is important to be aware of other online business methods. Setting
up a general site can potentially lead to massive amounts of traffic though the
work to reach the top of search engines is much more difficult. The best method is using both of these both
niche marketing and creating a more generalized site. You will see results from the niche sites
quicker, but when the general site finally reaches the top of the search
engines the income generated will be unequalled.
One method for niche marketing is picking the monetization
technique then creating the presence directly optimized for the technique you
have chosen. One of the most popular monetization techniques includes using
clickbank products. You choose a couple
products then search Google to see how much competition you will have. To understand the competition level you
should have a google pagerank checker on your browser. All the major browsers have them, but if
yours does not download Google Chrome and the page rank addon. You should only
be creating sites when the competition has one or two page rank. Google pagerank will not tell you exactly how
difficult a site will be to pass in the search engines, but will give you an
idea of the number and quality of incoming links a given site has. Another
important search to do is on Google Adwords Keyword Tool which will tell you
the amount of traffic a given term has monthly.
Choose terms that have over one thousand searches monthly and under ten
thousand searches. These are the terms
that are easily taken in most cases.
Once you have some different ideas of sites you would like
to create the next step is creation which consists of finding a hosting company
and creating your presence. For paid
hosting I recommend using godaddy.com and for free hosting 000webhost.com is
decent. For those without any experience
in web development the best options will be blogger.com, squidoo.com, and
hubpages.com. These all have built in WYSIWYG editors which allow you to change
the appearance and content of your presence without knowing code. When building
the presence focus on using high quality topical content. This will ensure Google seeing your site as
helpful to traffic and it will rank higher easier. Many people focus on the
monetization which is a mistake. You do
not want your site to come across spammy, but rather helpful.