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When we say, “social media,” you say … “Facebook” “Twitter” “YouTube” “LinkedIn”Maybe you threw in Pinterest and Google+, too.Unfortunately,
many small and medium-sized businesses have been drawn to the buzz of
these sites but don’t understand or appreciate the value that articles
and professional copywriting services can add to their social media
strategy.A quick tweet or the sharing of a picture with a short
comment on Facebook can take only a minute (although the best engagement
requires a well-conceived plan). Crafting a well-written article, on
the other hand, takes time. You need to come up with viable topics,
research keywords, write and edit the content, embed hyperlinks, follow
all of the SEO best practices and then circulate it through targeted PR
channels… definitely not a 60-second task.It’s this punch list
of steps that typically overwhelms would-be marketers and keeps them
from writing articles and blogs. And if you can’t do it well, why
bother, right? We agree, to an extent, but there are major benefits that
come to those who dedicate time to building their online brand.If
you were to envision a successful social media profile for your
business page, you probably would picture posting content and questions,
sparking great conversation, leading to more likes and shares and more
fans, right? Well, writing articles helps your business flex its
expertise. They allow you to give your target audience something of
value that they are more likely to share with people they know to have
similar interests/needs. Plus, when you link to your articles from your
social media profiles, you increase the SEO benefit of your branding
site, giving you greater visibility.OK, so now you’re convinced
that you need to do it, but let’s get real. You walk into the office
tomorrow morning, sipping your cup of joe and ready to tackle the day.
You have it in your mind that your going to write an article but then
the phone rings and it’s one of your VIP clients that has a fire that
needs putting out. Next thing you know the day is shot and the article
once again slips to the back burner and to the abyss of “when I have
time.”Creating an editorial calendar helps your article writing
stay on track. Once a week or monthly, set aside time to strategize the
following: Issues of importance to your target audience New products, services or other news about your business Seasonal themes that you can tie into your content Keyword research for best SEO practices Links you will embed to direct traffic to your siteOnce
you have your data, you can set a schedule of article titles, synopses,
keywords and links, along with release dates, ideally no less than four
per month. With a complete editorial calendar as your guide, your
writing task won’t seem so daunting and you’ll be less likely to miss
your own deadline. In turn, your consistency will help you maximize your
social media efforts, increase your brand visibility, and ultimately
reap the rewards.Still feeling overwhelmed? Don’t worry. If
you’re having trouble creating your social media strategy, setting your
editorial calendar or writing the actual articles, feel free to contact
us for content writing, posting and related support services.Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
INCITE CREATIVE
Approaching its 13th year in business, Incite Creative is a marketing
and graphic design firm that specializes in strategic positioning, brand
development and creative implementation services for Mid-Atlantic,
small-to-mid-sized companies and organizations that have regional,
national and international reach. For more information, log onto http://www.incitecreativeinc.com or contact Dina Wasmer at 410-366-9479 ext. 101 or [email protected]
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