Social media services are coming of age and one must stay aware of these changes and trends. There must be a strategy, budget and definite goals to create a successful social media optimisation campaign.
If you are handling social media optimization for yourself or of others as an agency, you must stay aware of the recent trends in social media. As a provider of social media services in India, you can not afford to remain ignorant about these. As this is an evolving industry, it is very important to stay updated.
Twitter or Facebook were actually invented to have fun. However, the purpose has changed completely. These are not for communicating with friends or kill some leisure time. These have evolved into proper marketing channels. Now, a lot of tactics and practices must be brought into use which can sometimes make this otherwise fun medium to be a bit tedious. However, even if that is the cost, you must implement the newer trends for your marketing success.
Paid Likes: As big companies now are going for social media channels, it is becoming increasingly important for everybody to pay for Facebook likes, Twitter self-serving ads or Pinning in Pinterest. In other words, SMM is no longer free if you really want to be successful. It is a paid war now. In 2015, paid marketing is going to be the next big thing.
Strategy: Plan it once and plan it well. As we already pointed out that Facebook or Twitter are not for leisure purpose any longer, you must have a sound strategy for both of these. As the complexity increases, the strategy must be fine-tuned as well. You must have a measurable goal, target audience and a definite budget. However, this is not all, this is just the beginning. You must have a plan till the end. You should continuously evaluate the success of the plan and adjust it if need be.
Brand or traditional publishers: Social media has made each one of us a publisher. It has provided us with the power, platform and tools to publish our own materials. Brands, individuals and groups, all are realising that content publishing and social media optimization go hand in hand. They can be very effective together in reaching the ultimate goals, sales, conversions, brand awareness or whatever the goal might be. Unlike the traditional media, the instant global coverage which the content receives is unparalleled. Crowd source marketing is the term which you must comprehend. As there is no fixed obligation to any publisher, the crowd now decides what it wants to read rather than the publisher feeding them of their choice.