Do you know that WordPress powers more than 41% of the web? Also, are you aware that 75% of people never go past the first page on Google?
What do these two statistics tell you?
Well, they show that by just having a WordPress (WP) website, you cannot be sure that people will click on it and consume content. You need to be aware of the parameters that search engines use to rank websites.
But the challenge is that search engines don’t reveal how their algorithm works.
Fortunately, website optimization tools and techniques help rank your website at the top of the page and allow you to drive more website traffic and consequently increase conversions.
SEO tools provide a detailed report on how your website performs on search engines like Google and the steps you can take to increase its rank.
Here are the top six SEO tools you can use to audit your WordPress website and improve its rank on Google and other search engines.
1. Google Search Console
The best way to understand how…