Search Engine Optimization (SEO) : SEO Services are a form of online promotion that helps in increasing the traffic flow to the search engines to various websites. It also offers user engagement with a list of results provided by different search engines.
Pay Per Click (PPC) : PPC Services are an alternative to SEO and it deals with purchasing the website visitors through programs like Google Ad words. Advertisers bid for an amount for the program they use and they pay each time the user clicks on the sponsored ads in the search results of a website.
Content Marketing : It is an online marketing technique that focuses on populating a website with great value and high shareable content. Their goal is to generate awareness through advertising campaigns so as to generate greater sales and increased customer referrals.
Social Media Marketing (SMM) : It is a practice of building a dynamic and engaging presence online through various networking websites like Facebook, Twitter, LinkedIn and Google +. Their aim is to drive website traffic and to build strong customer relationships.
Search Engine Marketing (SEM) : It is a general term that is used to refer to all the above terms and the entire marketing plan of an organization.
Keyword : It is also known as a search query which means a string of words that the search engine users type in the search boxes of their browsers. A good keyword is one that meets the standards of the organization through competiveness and search volume.
Search Engine Results Page (SERP) : When the users type any of their search queries in the engines then the results that are displayed are known as SERP.
Backlink : It is an HTML connection between the two webpages. They can be internal and external. Internal backlink means connecting the pages to a single URL and external backlink means connecting pages on separate URLs.
PageRank : It is a measure of page ranking developed by Google. An online score is provided to every webpage ranging from PR0-PR10. A high PageRank does not mean better online performance.
Meta Tags : Meta Tags are basically known as HTML codes that are added to the website so as to provide information to various search engines.