In the current economic climate, high competition
and increasing trend towards internet becoming the supreme medium for booking
trips, it is very important for any travel company to have strong online
marketing strategies to make their online site and sales snap and pop.
According to New Media Trend Watch World, figures
show that in 2008, on an average only one out of three trips was booked
through travel agencies and in 2012 it was only one out of five. Same source
says that online bookings will approximately double in the middle of 2011 and
2014.Today travel is the largest e-commerce category. Passengers are more
likely to make the bookings online rather than going to the travel agents. Study
shows that a typical travel shopper visits approximately 22 websites in
multiple shopping sessions before booking his trip.
Here are few simple things you can do to increase online
bookings and eventually your revenues.
Booking Engine: Research shows that 50 percent of the people search for
hotel online actually converts the online booking. A good online booking engine
is one of the most profitable sources to increase the online bookings.
The website is your shop window so it should be an accurate reflection of the
products offered. You should make sure the website of your business is unique
and eye catching. To increase the traffic on your website you should research
the target audience and modify your website according to them.
Your Target Customers Regularly: Continue to use social media for the
purpose of marketing your website and products to the target customers. Also
put marketing efforts to steer the customers towards your online booking page.
Every booking should be followed by thanking email or asking for feedback and
also providing link of your social media pages like facebook and twitter.
· Add Impact
to Your Promotions with Hover Ads: It is very important to highlight
the promotions as it catches eye of the customers. Research shows that adding
hover ads to the website can increase sales by 162 percent.
Up with Old Customers: Use the mailing list of the past customers for
dedicated emails. They should be sent different promotional and special offers.
Coupons and vouchers can also be shared with them which reminds the customer of
your site while making the booking next time.
and Videos: Adding images and videos will attract customers and
also helps them visualize the product. It helps customers to remember and
compare the products on your website before making the booking. For instance
you are selling trips so u can upload attractive images of the destination.
· An Easy
Payment Process: The payment process on the website should be smooth
and easy. The most discouraging thing is when the final click to purchase does
not go through for certain reason and customer has to select product and fill
in all the information again.
Service and Customer Loyalty Should be a Priority: You should make sure
that your business executives are easily accessible for any questions. Tabs
like call now or chat now on the website can help customers to reach you
conveniently which help you to convert the sale there and then by clearing the doubts
of the customers on the spot.