I decided that as a part of my trials and tribulations of working
with off page SEO, I would reveal the things I learned about Outsource Article Marketing.
Some tips may seem very basic but many people overlook these simple factors
which make a significant impact on the exposure a website will receive. Article
submitting is a major part of off page SEO, as it substantially builds the
credibility of a website. When a company puts content out on the Internet by
submitting articles to article submission sites, it provides the website with a
number of valuable back links. Articles
can generate traffic for a particular website making article submission a
powerful SEO tool. The idea of submitting an article is the strategic placement
of keyword links within the content of the article to target particular pages
of a website. A company should display their knowledge and experience through
their articles with topics related to their website and business. Article
submission is advertising your website in an indirect manner.
If you are submitting articles you must ensure the content of
the article does not include self promoting information. If articles include
self promoting information, readers lose interest and regard the article as
spam. The websites that are used for Outsource
Article Marketing do not approve your content to go live if your article is
self promoting and spam filled. The idea is to advertise your website through
your knowledge and expertise. Once readers see that you are well versed in your
field they will be keen on visiting your website to learn more about your
business. Readers will be able to directly connect to your website by clicking
on the 1 or 2 keyword hyperlinks strategically placed within the article
content and the author resource box. It is essential to hyperlink the right
keywords that will help build traffic for your website.
With Outsource Article Marketing, you have to keep in mind
that each website has different guidelines and rules to follow. Some dont like
keyword hyperlinks within the article content and prefer the links to appear in
the author resource box. Some websites allow keyword hyperlinks in both areas. It
becomes complicated while submitting to a number of article submission sites,
so when I write an article I create a format which makes it easy for
submitting. Heres how I format an article:
Title: What To Keep in Mind When Hiring an Offshore SEO
Word Count: 678
Author: Angira Pandit
Keywords: Offshore SEO, SEO, search engine optimization,
Article Summary: This article contains information about
what aspects to consider when hiring an Offshore SEO company.
Resource Box Without HTML:
Consulting is a distinguished Internet consulting company providing website
design, Offshore SEO, social media optimization and a host of other Internet
advertising services. Please visit http://…. For more details.
Resource Box With HTML:
Consulting is a distinguished Internet consulting company providing website
design, Offshore SEO, social
media optimization and a host of other Internet advertising services. Please
visit http://… For more details.
Creating the above format allows us to easily copy and paste
the information required to submit an article on any article submission
For the submitter, this format makes their task a whole lot
easier. All they need to do then is to copy the right information where
The title should include the keyword and have some catch to
it. Internet Marketing would be too simple of a title and would not attract
readers as much as Popular Internet Marketing Strategies & Helpful Hints.
I keep a word count record for each
article because most article submission sites require a minimum of 500 words.
If your article is less than 500 words and a website doesnt accept it, then
you end up adding sentences which dont match up to the same article submitted
elsewhere. Because the article differs certain websites flag the article assuming
it is plagiarism and remove the submissions. So it is better to keep each
article at 500 words or more so you can submit it easily on all the sites and
the content remains the same everywhere.
Author names are a tricky issue with article submitting.
Article submission sites are okay with articles appearing on a number of sites
as long as the author and article content is the same. To make sure the
submitter is using the same author name it is better to list it in the article
format and avoid confusion. The author resource box should include the URL and
a keyword hyperlink wherever possible. If the article submission site does not
allow hyperlinks, the URL directs readers to your website. Sometimes websites
will not specify whether they allow hyperlinked keywords or not. In that case,
try submitting the author resource box with the HTML code first and if the site
does not accept it then fill in the author resource box without the HTML code. Checking
the article preview will tell you if the site is accepting your HTML code.
When submitting a particular article, the most important
part to highlight is the keywords. A list of keywords ready to submit makes it
convenient. It gives the article site an idea of which keywords you want to
focus upon. Articles require a small summary displayed to introduce readers as
to what the content is about. It is recommended to include the keyword in the
article summary even though you will not be allowed to hyperlink it. Most search engine crawlers look at the first
and last paragraph of the article so you should include the imperative keywords
in those areas as well.
Check for keyword stuffing. If your article has the same
keyword an excessive number of times it is called keyword stuffing. This would
also be considered spam content. The keyword should be used sparingly. For an
article about 500 to 800 words it should appear within the content from 5 to 15
times. If the article site allows you to
use keyword hyperlinks within the article body they should appear no more than
two times. In my article submission format I display the article with and without
HTML code so it can be copied and pasted accordingly for each submission site
requirement. Having to just copy and paste leaves no room to make any mistakes
with the HTML codes.
Hyperlinked keywords should not appear within the first
paragraph. The best place for hyperlinked keywords to appear are within the 2nd
and last paragraphs. If you are hyperlinking keywords, use the correct HTML
code so the links work. If the keywords are not hyperlinked correctly there is
no point to the article submissions because readers wont be able to access
your website. Almost all of the article submission sites allow you to preview
the article before it is submitted for review. Viewing the preview also allows
you to check if the keyword hyperlinks are working. I personally like keeping
keywords in title case so they pop out and are distinctly visible to the
reader. I noticed that websites that dont allow HTML code within the article
body or author resource box will sometimes display hyperlinked keywords using
the hyperlink tool in word. So my non HTML boxes all show hyperlinked keywords
using the hyperlink tool so that hopefully the websites that dont allow html
code are still able to display the hyperlinked keywords.
Sometimes even though you submit your article with proper
spacing between paragraphs, the website will submit your content as one big
mass. If you experience this problem, putting two spaces between paragraphs
helps. You can test the article a couple of times with the preview option to
see how the content looks before you submit your article.
Once you submit articles to a number of quality article
submission sites, it takes approximately 5-7 business days for the articles to
go live. Once your article appears live you can further optimize your article
by posting the link on social network websites such as Twitter, Facebook and
Squidoo. I hope these tips will help make Outsource
Article Marketing an easier task for you.