Using social media to promote your app is one of the most effective methods of engaging current and potential customers. With that said, every social media platform on the market may not be best suited for your app. And of course, there is always the chance that your app itself is a social network and competes with others in the category. If such is the case, you likely should not promote your app on competing social media outlets. After all, it is unlikely to see Facebook with a Twitter feed, or Pinterest with a Vine account. Although social media apps do intermingle pairing various content from one another, they usually do not actively use each other in such ways. So, for the purpose of this article, we are going to assume that your app is unrelated to the social media app category, and are going to show you four ways that you can get involved with such platforms in order to show off your app. Vine Vine is a relatively new app on the social media scene. It involves compressing small clips that someone takes on their mobile device, and in turn makes them into one video that is played for followers on a loop. Depending on the type of app that you are looking to create, Vine may be an incredibly useful method of showing off features and capabilities. Using the short looping videos on Vine can give you the opportunity to show short tutorials on how to use specific features on your app. For instance, if you want to demonstrate how your app can export the images a user edits, then you could show the abbreviated steps all put together into one short video tutorial hosted by Vine. This way all current and prospective users will get to see. Tumblr Blogging is a great way to show off your mobile app, and with the use of Tumblr’s ever increasing popularity, the choice is pretty much a no-brainer. Tumblr is an enormously popular blog hosting site that has an accompanying app that you can use from a mobile device to actively discuss your own app and its capabilities. Then, users can comment and give you feedback based on your blog posts and their own experiences with the app. Twitter Actively tweeting about your app on Twitter is a must if you really want to show off your app to the social media universe and potential users. What’s more, you can embed links, screenshots and videos directly in your tweets in order to entice potential users to download your app. The more followers you get on Twitter, the larger audience you will have to broadcast the tweets about your app. With a little luck, those followers will then retweet what you have to say, and then news about your app will go viral and spread like wildfire online. Conclusion Using the three aforementioned social networking platforms, you should be able to effectively show off your app and its capabilities. In doing so, you will be targeting new users and impressing current ones. The more active you are on a wide range of social media outlets, the more people are going to learn about your app and will be more likely to download it. Not to mention, social media is free advertising that your app surely could use to its advantage.
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ABOUT THE AUTHOR
Author is associated with one of the leading mobile application development solutions firm. The team of iPad developers and iPhone developers in Dallas has created more than 300 apps for clients.