Smart-phones with their capability of installing customized apps are more popular than older multimedia or featured phones. People tend to choose smart-devices due to:
Social media is targeting this addiction of smart-phones by introducing their apps for different mobile platforms. Strategic deployment of mobile application development is integrating social media addiction with smart-phones and has been profiting both the sectors. Social media is taking its step towards smart-phones so as to allow users to connect with them all the time and improve their statistics. Even the mobile market has sensed this need and hence many mobile manufacturers are coming up with new mobile devices which either have a single push-button based devices to access social media or widget based phones, which embeds social media apps.
According to a report published by ComScore in March 2012, customer engagement on social media platform, Facebook, through a smart-device was more than 7 hours a day as compared to 6 hours from a desktop device. Likewise, Twitter account holders connects with their account for about 2 Hours a day, while the duration for same account was 20 min. approx from a desktop or laptop.