So far, VW’s official website has 11 paragraph App is available for download. Mobile marketing campaigns for other car manufacturers are attempting to use the App. Changan Ford, BMW and MINI brands have launched a variety of applications App. In addition, SAIC Roewe 2010 Roewe 350 cars earthquake shook the music App, Apple China AppStore free application list, and free entertainment program the championship standings after 36 hours of shelves, also.
In the face of competition from the field of mobile marketing, the Senior Manager of the Volkswagen brand market market Aoxiang Volkswagen App is not only concerned about the downloads, but also hope to strengthen the emotional connection with consumers.
NA Zhi Jie to do auto industry HTC or Apple, this is the Hua-chuang Automobile Information Technical Center of Yulon Group’s deputy general manager Li Junzhong Introducing the new brand position. NA Zhi Jie, Dongfeng and Yulon Group, a joint venture of the Chinese car brand, with its intelligent multimedia systems and the “Apple” differentiated experiential marketing features.
The first generation of automotive marketing model is commonly referred to as “car market”, the second-generation marketing model is the most common “4S shop mode”. Satisfied Zhi Jie their experiential marketing shop named as a living museum of the car. Vehicle living museum to look at cars, to explain the link “experience theater” experience theater shaped like a huge car locker room, the vertical circle of white Wai curtain will be a show car and off from the world, and cover all light. Car to see when you sit around a dark demonstration, sales consultants through a special Samsung phone remote control, play video clips on a white projector screen in front of the car.
NA Zhi Jie, Beijing Golden Port Auto living museum, deputy general manager Wang Hui opinion, experience theater itself is not revolutionary technology products, but the means to improve the customer experience. Through experience, consumers can car facilities and functions, using the most intuitive to understand than the one into the store sales consultants to carry out information Mengguan more effective.
Car living museum experience also includes after-sales customer experience. Wang Hui, introduction, when car owners driving a vehicle to enter the pit lane, there will be capture system automatically captures license plate information, the screen shows the words of welcome to the owners.Main products: car dvd player and car dvd , are with good quality. Then the front desk reception with automatic print work orders with owners of the information, communication with customers, work orders will be marked on all vehicle maintenance records.