To the layman, viral marketing can be compared with network marketing or word of mouth. Many would dare to avoid this type of marketing due to it’s negative connotation and identification with the word virus. Viral marketing is by far the most extraordinary marketing tool available to internet marketers today. Taking advantage of this simple marketing tactic will create floods of targeted traffic for years to come. It is called viral due to its ability to be passed on to a growing number of internet users through the email, pdf files, e-books, etc. The use of viral marketing can be likened to a small fire, which catches everybody’s attention from the spark that is created psychologically causing the reader to take immediate action.
To be successful, viral marketing makes use of a product that has a universal appeal and which is freely and readily available to most people. Aside from easy transmission, the product must also be easily accessible to the receivers, for it to become viral. Marketers who avail of viral marketing usually offer free products like e-book or e-videos, which cater to the needs and interests of their target niche market. The product is usually distributed by the targeted prospect to his or her own set of friends or clients, and the clients do the same until the product has reached millions of email users. Viral marketing techniques can be as easy as sending free email courses or free e-books to targeted clients via broadcast messages if a opt-in list of subscribers are involved. Wanting their friends to benefit from the same service, the original targeted prospect passes on the free email courses until it creates a multiplier effect. Another tools that can be utilized to benefit from this type of marking would be the use of email signatures, which can also increase traffic to your website.
This is easily done by adding your website address and maybe a few comments below your name in all outgoing emails. Most free email accounts like Yahoo and Hotmail allow you to add this feature by going to options after logging in then to signatures to enter your information. Furthermore, offering free screensavers to computer users is also one way of creating an email database since those who want to download free screensavers are required to register using their email addresses. Once the client has logged in his email address, the internet marketer can do his job by sending emails redirecting the recipients to his website. Setting up an affiliate program is also a viral marketing technique. This can be accomplished by allowing users to refer customers to your site, and giving them a certain percentage for each sale.
Affiliate programs can be easily searched on the internet as these sites are submitted to affiliate directories. Other website owners hire people to participate in discussion boards and forums and require them to use signatures that are linked to their websites. This method is quite effective because people from all walks of life participate in the forums and most often, they are redirected to the signature link. However, make sure you use forums that are related to your website to keep the interest of the forum posters. To achieve the desired goals, you respond to questions affixing your signature link. The use of articles to boost targeted website traffic is one of the best viral techniques. Under this technique, numerous articles of different topics are created and are redistributed for reprint on other websites with a resource box that serves as a link to the original website. This way, the online marketer owner who lacks articles and materials for his website benefits from the free articles. On the other hand, the owner of the article gets to advertise his website link for free in exchange for the article. Among the most popular articles are do it yourself articles, how to articles, self employment articles, and usually articles about beauty, health and money.
People will always be drawn towards anything that will give them the most benefit at little cost. Starting a website is the easy part, but it’s not the end product of internet marketing. A website owner has to take advantage of email marketing tools to generate more traffic to his website. With the use of creativity and persistence, these marketing tools like the viral technique, doen’t cost much. Another method to increase website traffic is to exchange links with other website owners who have products that are different from your website. By agreeing to interlink your websites, both websites benefit from the exposure they will get from their own clients. No matter what viral technique you have chosen for your email and internet marketing, you have to make sure that you generate enough interest to increase traffic to your website.
These are the techniques you can use, and should use, to increase your presence online. Viral marketing is one of the smartest things you can do for your business, which will pay off for you in future years.
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