The most traditional method of promoting a business is
through paid advertising usually in print, television and online. However,
there are many alternative ways of promoting your business that can be even
more effective and cost less.
Press release marketing is one of these methods, and a
very important one. A press release is a formal news document that highlights
an aspect of your business whether its a new product, a sponsored
event, or any other information that you want publicized.
The press is then sent out to different media
companies, who can choose to make it into a story.
What are the advantages of press release marketing?
Its free! You dont
have to pay a reporter to promote your business; they do all of the work for
The journalist turns
your event into a story developing a whole new advertising strategy for you
in the process.
consumers take advertisements with a grain of salt. A news story has much more
credibility, meaning that your audience will take all the positives of your
business at face value.
Information: An ad needs
to be catchy, quick and succinct. You want people to get the message loud and
clear. A story needs to have lots of interesting details which lets your
potential customers get very familiar with the product or event you want to
Because it takes a professional press release service
to break through the crowd. Press releases have a lot of advantages, which
means a lot of people submit them. That makes it hard for a small or medium
sized business to stand out from the rest.
Thats where MMI can help you. Our professional,
experienced staff knows exactly how to get your business noticed by the press.
Not only can we write the press release for you, our press release distribution
service can ensure that your message gets out to as many media organizations as
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