There have been a few changes and new features rolled out by popular social media sites. Find out how this can benefit marketers.
Now that online sales during the holidays are continuing in
their upward trend, this has led to many internet marketers trying to develop
competitive and creative ways to target their potential customers, as well as
find some valuable business partners.Social media marketing is also an area
that has grown significantly in the past few years, which has led many
businesses to use it as a way to expend their online visibility.This also
includes local businesses.In fact, many companies that do internet marketing in
Boston have turned their attention to social media in recent times.Social media
platforms have also noticed this and are now rolling out some changes to be
more useful to their business users.But according to a recent Webmaster World,
there needs to be a fine balance between good advertising opportunities for
business users and a positive user experience for individuals on the social
network.Few social media users would want to see a user interface where 75% of
the page is covered in ads and have to deal with annoying pop up ads every time
they click on a link.Any good Boston digital marketing agency will tell you
that advertising online needs to be catchy to get the users attention, but not
obtrusive in a way that it will interfere with normal navigation of a website
or annoy the user to the point where theyll start to reconsider as to whether
they want to visit the social media site again in the future.This is something
that has been understood very well by Twitter ever since their service has
started.The company is now rolling out some changes that will benefit their
business users without having any potential negative impact on individuals.Twitter
is planning to roll out Brand page that will give a more efficient platform to
companies.Brand pages will allow businesses to have a bigger logo as their
default image, plus a banner at the top of the page that will let them draw
attention to their business slogan.Google is also making some changes to their
Google+ service, which has caught the attention of some Boston search engine
optimization professionals and online marketing experts in general.Google+
pages will now be visible on Google search results for all users, whether or
not theyre actually logged in to a Google account.Therefore, when a user
Googles the name of a business that has a page on Google+, the account will be
shown in the search results.Also, content that was shared by the business on
their Google+ account has the option of being featured as a link under the
result for the companys Google+ account.This gives some good opportunities for
companies that want to get better results from their SEO effortsComputer
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, as they have one more opportunity to be featured well on
search engine results.
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