Initially started as social networking, social media is now vastly used for social promotions. And why not? Businesses are developing even bigger customer base and spreading the awareness of their products wide across. Now that there are two terms ‘Social Networking’ and ‘Social Promotion’, do NOT get confused between two of them as they are hell apart!
Born in the year 2006, Social media was just a child and nobody ever recognized its potential. After the emergence of the micro-blogging site Twitter, gradually every person on earth started believing in its empowerment. Not much time from now did businesses explore the opportunities hidden in popular social media sites like Facebook, Twitter, Pinterest and many more. Initially started as social networking, social media is now vastly used for social promotions. And why not? Businesses are developing an even bigger customer base and spreading the awareness of their products wide across. Now that there are two terms ‘Social Networking’ and ‘Social Promotion’, do NOT get confused between two of them as they are hell apart!
An analogy between connecting to people and that of engaging connected people into your theorems is what the basic difference between the two. Social Networking is a phenomenon of connecting with people may with ones who are unknown but has a similar mindset as yours. This connection further results in connecting to few more people who are far unknown but have an interest in your ideologies and beliefs. Result: Bigger, much bigger circle of friend list who start sharing every update on routine life and more importantly ‘PERSONAL’ life.
While the initial concept was to bring the world in reach of fingers and portray on screen, the concept slowly changed to be used for money making. Now through social media businesses are conveying their messages and information on a large scale. They post videos, content and pictures on their personal account and share it with other users in the list. It gets visible to other users who are populated in the list and so the sharing goes on. The endless sharing and liking of posts sail to boundaries across giving away a wider radius of awareness and visibility. While Social networking is limited to connecting with people and let them know about your purpose of business and stuff, Social Promotion is a level up to generate potential leads.
In order to entice your connections and engage them in a certain activity for a better generation of leads, Social Promotion is the only way out. This includes promoting your products through campaigns and some sort of competitions. Campaigns are the ads that run on the either side of a page and user become impulsive to click on it. Ones clicked they get directed to the business website where they find products of their interest. This generation of traffic when properly tracked can turn out to be company’s potential customer. The other way of promotion is by involving people in friend list to take part in certain competitions like posting picture or contents and ask others to vote for the best post. This concept of competition gets shared by friends of other friend’s list and so the cycle of sharing and spreading goes on. More share results into more votes (or you can say: traffic). So you get more people to engage with and turn them into your loyal customers. So in many ways, Social Promotions helps in orchestrating better organic growth.
Phew! I think the concept has got better enough now. It is now up to you that you want to do Social promotion. While promotion is good idea for a business, networking should be done earlier to make you aware of the market.