The advertising and marketing industries have been steadily changing in the face of the increasing presence of the internet, social networking services, and viral media. A medical marketing agency that uses the social networking avenue can bolster their own promotional efforts in order to better promote their clients. The Healthcare Public Relations & Marketing Society of Greater New York released research stating that 34 percent of consumers are using social media to search for health information. This surge in internet traffic illustrates that social networking is vital to medical marketing and advertising.Using Twitter For Live FeedbackTwitter provides the ability to disseminate information very quickly in a concise format that is easy to follow. While this media might not be appropriate for press release, a medical marketing agency can utilize Twitter for some interesting and unique advertising opportunities.There have been a small number of hospitals that Tweeted during a live procedure from the operating room. This kind of forward thinking creates a positive buzz for both finding new patients and getting the attention of fellow professionals as well. For example clinics could use Tweets to advise patients about waiting times, doctor availability or office hours during holidays.Reach Out To Traditional Media Through Non-traditional AvenuesJournalists for traditional media outlets are using a wide variety of internet sources, viral marketing outlets, and social networking sites to support their reports and to break new stories first. A blog, Twitter account, or social profile is more than just a vanity piece; it is an effective promotional technique. A medical clinic or hospital can use social networking and media to gather attention in addition to traditional press releases. Even small snippets of interesting news is enough to warrant further attention into a particular client’s unique staff, procedures, or any other distinguishing feature. When news is generated in this way, it comes across as genuine and spontaneous, which it is, and helps reach new audiences who might not be inclined to pay attention to press releases and other such statements.Emergency CommunicationEmergency situations are not an opportunity to advertise a particular service or facility, but a facility’s performance and response to crisis is a great way to showcase a superior dedication to patients. Better serving patients and their families with social media outlets can also allow two-way communications. For example during hurricane season, a medical marketing agency in Sarasota FL or Tampa FL could connect with their clients connect with their patients giving helpful advice in case of injury or emergency. These same avenues can also be used to inform other professionals; when the radio waves are jammed pack during an emergency, an alternate contact method can mean the difference between life and death.Overall, a medical marketing agency would do well to leverage social networking outlets to further promote their clients. The do-it-yourself atmosphere of blogs and tweets also allows for a highly customized and personal face to be associated with any particular facility or staff.
Medical Marketing Agency, Social Networking, Medical Marketing, Marketing Agency
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Chris Harmen is a writer who enjoys researching how the latest in social networking can help a medical marketing agency in Sarasota, FL and Tampa, FL promote their clients and offer medical marketing in Tampa FL.
Social Marketing Photo
By geralt from Pixabay