Social networking brings people together into communities online where they
can communicate and share their interests and opinions with others who are
interested in hearing what they have to say. Communities of internet users
group together on many well-known social networking sites to include U-tube,
MySpace, and Facebook among others to become connected.
This technology takes the fear out of having to meet new friends and acquaintances
face to face and provides a more comfortable atmosphere for discussions. Social
networking also allows those who have limited connection with others a way to
feel involved with the world. This must be one of the main reasons millions are
signed up and using these services each day.
The technology behind social networking is to ensure each person is equipped
with the individual options they prefer to have a positive online experience
within one of these communities. Such individual options include messaging,
text chat, voice chat, blogging, email, video, file sharing capabilities, and
groups for open discussions.
Each user creates a profile determining whether they are going to be
categorized as internal social networking (public community) or external social
networking (private community) participants.
Users can also choose to communicate with only those individuals who are in
their area creating a smaller circle if and when they choose to meet face to
Each one of the social networking websites or communities has their own form
of categorization. It may be they choose to offer services to those looking for
old classmates. Others offer users the ability to upload and watch video clips.
The communities of users are the resources that bring new and updated content
to others as they add, delete, or upload new material so there is little these
websites can charge for under the circumstances.
Since these communities are free, they need some way to stay afloat. This is
where business advertising comes in. Companies are charged to advertise their
products and services for a fee. In turn, the money is used to maintain the
site, add upgrades to the software, and keep everything running smoothly.
Businesses advertising on these social networking websites have an advantage as
millions of people are viewing their ads each day.