Social media optimization is a chance for companies big and
small, to build on their brand awareness. Social media optimization is often
the marketing campaign that follows after or along with SEO. Many businesses
are starting to use social media optimization as part of their marketing
campaigns. This helps companies understand what the consumers want, what needs
improvement and what products and services they are satisfied with. Offshore
SEO companies can design social media marketing campaigns for businesses to
gracefully enter into this market sector and effectively build brand awareness.

Recently, Audi’s marketing team decided to use Social Media Optimization in order to
connect with their consumers. Audi used Facebook, one of the most popular
social networks on the Internet today, to get feedback from followers and
consumers. Audi decided to ask their followers what they wanted to see in a car
of the future. By posting videos, information and updates, they asked their
followers to provide their input, ideas and suggestions. Audi decided to incorporate
this consumer feedback at the upcoming Los Angeles Auto Show to participate in
the Los Angeles Design Challenge contest they entered. Not only will this
feedback give them the opportunity to hopefully crack this contest, but as one
of the most celebrated car manufacturers on the planet, they have priceless
information directly from the consumers to put into practice.

Audi’s not the only company that’s realized the power of
social media optimization. Sony after analyzing the impact blog post reviews
have on the sales of their products, decided to offer “daddy bloggers” free
products to test out and write reviews. Generations today, have shown a change
of household roles with more dads staying at home to care for their children while
mothers go out to bring home the bread. With that said, baby care and toy
product companies have been focusing on mothers who blog while Sony is
interested in the fathers, with their love of electronic and digital equipment.
But then Sony offering free merchandise for fathers to test out brings a valid
point to mind. If you’re getting free equipment, who wouldn’t write a bad
review? A dad reviewing a Sony product he got for free; will he feel obligated
to only write the positive things about the product? Or will he honestly bring
to the attention of his blog readers, the areas of improvement this product
needs? It’s a controversial marketing campaign which definitely makes some consumers
wonder if these product review blog posts can be trusted.

Ford avoided Sony’s social media controversy by offering
their latest product to bloggers for only a limited period of time. In April,
Ford started a social media marketing campaign by offering 100 bloggers a
Fiesta Ford to drive for 6 months. This included free car insurance and gas for
the limited amount of time. What did these bloggers have to do in return? The
bloggers had to use social networks such as YouTube, Facebook, and Flickr to
document and post their experiences of using the Fiesta Ford. After Ford
studied the social media trends such as blogging, joining social networks, and
uploading photos, they decided that these were the platforms they would ask
bloggers to use in order to document their experiences with the Ford Fiesta.  It’s no secret that Americans like their cars
big. With Ford soon to launch the Fiesta in the US, as their first global small
car, it’s no wonder they wanted feedback from an unbiased point of view. Social
media can deliver an honest review beautifully if you’re able to organize a
well thought out social media campaign to envelope your consumers.

Other big brand names such as Target, Walmart and Pepsi have
been using social media optimization as part of their marketing campaigns. It’s
been predicted that approximately 82% of marketers will be using Social Media Optimization by next year, to
improve their brand awareness with consumers. There is a lot to consider when
it comes to planning out a social media campaign. Social media campaigns also
do have the tendency to backfire. But if you take the help of offshore SEO
companies they can design a social media campaign specifically for your
business. A social media campaign that is designed for your business will give
you the results you need. Help your business enter the social media marketing
niche with their best foot forward. 

 

 

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