Search Engine Optimization, commonly referred as SEO, is all about empowering a website with more traffic. It is all about how many see your website. Social Media Optimization (SMO), on the other hand, is about WHO sees your website. SMO, as compared to SEO, is a more refined process of bringing quality traffic on a website. SMO is more about trust and usefulness where people become your message-carriers. If they like your message (your products and/or services), they will spread it to their friends and to others they just know. However, a business should not solely depend on Social Media Optimization, and instead, use a combination of the two for maximum visibility on the web. Below are some tips that you can use to make your content, your website more appealing and more spread-able.
# Increase Your Likeability
# Make Tagging and Bookmarking Easy
# Create Content
# Be Real, Be Genuine
# Develop an SMO Strategy. Dont Enter SMO World without a Plan
# Choose Your SMO Tactics Wisely
Name any brand and chances are, it is on Social Media. However, it requires a great deal of planning and efforts to get the desired results from Social Media Optimization. And, thus, the best option here is look for a professional agency which can help your business get the most out of social media.
Look online and you are likely to find many. Do ensure that you go through their portfolios to see how many of them fit your requirement. Zero-in on 3 or 4 of agencies and call them up. Ask the BD guys to provide you with some competitive quotes. Think for some time and then pick the best offer available.
JumpHigher, an Interactive Marketing Division of Olive e-Business, offers smart, innovative and affordable social media optimization solutions to help our clients get the most out of social media world.