Unlike SEO or PPC strategies,
social media is a much more personalized marketing strategy. User generated
content is probably the most important since it is the opinions of the general
public. Social media optimization can help you make the most of this.
Sites such as Twitter, Facebook, MySpace and YouTube are at
the top of the list in popularity, all of which are profitable social networks
to use. These sites are free for anyone to use and are currently challenging
what we know as traditional media. SMO uses all of these media applications to
help you increase the presence you have online as well as your authority in
You need to optimize your keywords while also trying to use
fresh and new content rather than old information that is floating around out
there online. Use your keywords as much as you can without making it seem
overly repetitive to the reader.
Blogging is one of the absolute best ways to keep the fresh
content coming on a regular basis. There is always a new point of view you can
take or new information about your niche that is available. This method lets
you get much more personal than you can on a regular website.
Micro blogging is also another good thing to use. You can
get very personal and very interactive with others by way of Twitter which in
turn will increase your search engine rankings with the traffic you can draw
Always be on the look out for places online that you can
create a presence for yourself. You don’t always have to be a super active
member, but when you create a profile with the right keywords you essentially
claim that area before someone else has the chance to. This also increases how
much you will be seen in search engines.
One of the most important things about SMO is participating
in discussions. All of your efforts won’t yield many results if you are
completely silent online. Try commenting on some blogs, asking questions,
giving answers and just chatting with others.
If you lack any online reputation management services, now
is a good time to purchase one from social media
If you don’t want to spend any money, at least make use of the free options you
have like Google Alerts, Yahoo Alerts and other notifications that you can get
on sites like Twitter and Facebook. This will keep you up to date at all times
about any information that is being posted related to your keywords.