Even though more than a few people are learning to use social media
effectively, and social media consultants are popping up like weeds;
most are not incorporating Basic SEO 101 tactics and thus leaving an
enormous amount of money on the table… money that’s not going into the
clients cash registers.
Local Google Advertising
you, as a social media consultant, want to use your social media skills
to “get your small business client” represented on social media, that’s
great. Every business would benefit from having a web presence, having a
web presence is much better than not having one. If that local business
is wanting to get more customers, more inquiries, more leads, make the
phone ring to put more money in their cash registers: they need to use
these two tools:
use them towards the aim of Local Google Advertising.
having a twitter account for your company or your clients company (and
NOT SEO optimizing it for local Google search results) is NOT likely to
put much money in the cash register for your client.
company Facebook page for your client and not SEO optimizing it for
local Google advertising is NOT going to have that company Facebook page
show up in local Google search results… just being on Facebook isnt’
gonna pull that off… Having a company Facebook page CAN produce local
Google advertising IF you use Basic SEO 101 Tactics.
Google Ranking How and Why
Everybody wants to
be #1 in Google, that goes without saying, attempting to be #1
nationwide for a broad search phrase (aka keywords, search phrases are
keywords) is going to take a whole lot of work (@$100 per hour which is
what our SEO/ Social Media Optimization in Frederick Md team charges)
social media people think it’s all about creating a sense of
participation within a social network community. That is ONE good reason
to participate in social media but to combine social media with SEO is
one killer marketing combination.
So how does one Optimize
their social media for SEO?
Treat each social profile
you get a profile on as if it were a page within your website’s domain.
The titles you use for each blog post, for each graphic or photo you
upload has to be the keywords you want that company to show up in Google
search results for.
The same thing you do to SEO a website can be
done to SEO a social networking profile!
You’ve got to choose
which keywords you want to be found under, and often what the business
owners *thinks* he or she wants to be found under and what their
prospective clients are really typing to to find what they want to
purchase have little in common.
Here’s a “for example”
doctor or a lawyer or plumber or landscape company would like very much
to represent to their prospective customers that they are the sole
provider of said service in a geographical area.
Customers are not
stupid. No one searches for lawyer, the search for lawyerS
plural they want to choose from a field of companies, they are
NOT looking for just one.
You’re much better off getting a SEO
client to do keyword research for you than a social networking
consultant. We charge $100 per hour of keyword strategizing and keyword
Google organic search results update roughly every 6
weeks, There is a finite quantity of Google Juice available to any one
site at any given time.
… therefore we advise you choose no more
than 3 keyword phrases for a 6 week period
When you Google your
company name you *should* also see your company twitter and company
Facebook and a few other social media profiles right next to your Google
listing for your company website.
Increasingly, we’re finding
out, where a large part of the ROI in social media is when the keyword
phrases your company needs to show up in Google for is filled not ONLY
with your company website but ALSO in the same Google search results
page your prospective clients see your company Facebook page and your
company twitter and so on and so on…