Recent research may prompt market analysts to declare that search engine optimization is dead. This may not be true. But, one thing is sure; today, nothing is so effective in your marketing campaign as the signals you receive from social media. This comes up with the question; what are you doing to help yourself? The answer may have millions of variations.
If you are a marketer trying to channelize your efforts in this direction, there is a bad news; SMO is almost similar to SEO. You are not going to find either shortcuts or clear-cut rules in the field. Still, the observations presented here may help.
What is SMO (Social Media Optimization)?
SMO is a process where a marketer uses different channels like social networking platforms and RSS to advertise certain products or services. One can also use bookmarking websites, blogs and videos for the purpose. Most of the time, the SEO professionals you hire would do the job. You can even appoint a staff to perform the task for you.
SMO vs. SEO
This may come up with the next concern; what differentiates SMO from SEO? In SMO, you make use of social media and other channels to popularize your posts. Your aim is to tempt people to share content among friends. You offer high-value content to build up a large following so that you can establish yourself an expert in the field.
When it comes to SEO, you optimize your website as per the guidelines from Google and other popular search engines. Content is definitely of great value here too. But, you try to make your site as user-friendly as possible.
What you can do?
It is true that there are no clearly defined rules and regulations to get the most from your SMO strategies. But, doing the following will have a positive impact on your efforts in this direction.
This is a fatal mistake companies often commit. They treat their websites as storage facilities. Link it to a blog or any of the channels you update with fresh content every now and then. If you feel that constant updating is a time-consuming process, entrust the task with a professional. The investment is definitely worth making. If budget is a concern, you can gather information from different sources and publish the same on your website in a neatly organized format. Take care not to violate the copyright laws in your country.
Back-links as you know are votes of confidence for Google. Reward those who link to your website. Listing their blogs in related posts or permalinks would do a lot. This will reciprocate the service you receive, increasing their visibility on the Internet.
Social media optimization is not that difficult. However, to get the most from your attempts in the field, you should remain consistent and updated. Know what people want to read in your field and customize your content accordingly. And, do not forget to give back the help you receive; share the posts of at least those who have liked or shared yours.