When used correctly in a
social media marketing campaign, Twitter can be a powerful tool to get your
companys information out to customers and potential customers. Twitter can be
used to promote specials, give away coupons, advertise new products and connect
with customers on a personal basis to inspire loyalty to your company. However,
in order for you to successfully connect with the right crowd youre aiming for
on Twitter, you need to read these 5 tips for Twitter success.
1. Make a reasonable follower goal. Its unlikely that youre going to
get millions of Twitter followers (unless youre famous), and after all its
better to get 100 good followers who will actually read what you tweet rather
than 1,000 spam accounts. Focus on gaining quality followers and grow your
network over time. However, if you grow your network too large, you may not be
able to keep all your followers happy. If you can get 1,000 good followers who
actually interact with you, thats great. If you find yourself at 1,000
followers, next shoot for 5,000 quality followers.
2. Invest time in your Twitter account. The more time you invest the
more you will get out of your Twitter account. In order to attract and maintain
followers you have to make sure youre giving them interesting information that
they want to read, which means tweeting at least once or twice a day about
industry news, fun facts, tips, etc. You can also tweet coupons or specials for
your followers to reward them for following. Remember, if all you do is tweet
advertisements, your followers are likely to become bored and un-follow you.
The key is to keep them engaged daily.
3. Focus on a specific topic. If you can become known as an expert in a
certain topic, people will look to you for information on that topic, which
will allow you to gain and maintain quality followers. However, trying to
become a expert of a broad topic is hard because there are so many others on
Twitter tweeting about that same thing. The more focused your topic is, the
more likely you are to gain followers who look to you as an expert on the
subject, which will make them keep checking back.
4. Once you choose your topic, keep your tweets relevant to that topic.
Otherwise, you will disappoint your current followers and they may un-follow
you. Also you wont be able to attract new followers that are interested in
information dealing with that subject. Post links, facts, tips, news, etc. that
deal with your specific subject only.
5. Respond to your followers. Remember, the point of social media
marketing is to be social! If someone asks you a question, respond! If you
neglect your followers they will neglect you! Sometimes when you have a lot of
followers its hard to respond to every single one, but try your hardest to
respond to the majority in order to keep the conversation active.
6. Take advantage of Twitter tools. There are various Twitter tools
online that help finding followers and tweeting easier. Twellow.com is a great
Twitter tool that can connect you with thousands of interested followers. The
best way to gain followers is to follow first. Narrow your search by categories
or use the Twellowhood to find people based on location. Then view their
profiles, see what theyre tweeting about and their interests are and if you
think theyd be a relevant follower, follow them. Once they see youre
following them, they will view your profile and if they like what youre
tweeting about, theyll follow you back.
Another great tool for business is Hoot Suite. You can manage multiple social
media accounts as well as schedule tweets for the future, view tweets, direct
messages and more from the people you follow. Scheduling tweets for the future
is especially convenient when youre a busy business owner who forgets to tweet
every day. You can simply sign on once a week, schedule tweets, and respond to
anyone who may have connected with you.
If you know what to do and how to keep up with your business Twitter account it
can be a powerful social media marketing tool. Put the work in and Twitter can
help you attract customers and connect with current customers to address their
questions and concerns as well as create a relationship and loyalty.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Wendy Suto, President
and CEO of Search Circus, specializes in search engine optimization and search
engine marketing including social media marketing.
Social Marketing Photo
By rawpixel from Pixabay