– No matter where you are in your social
media program lifecycle, its always important to ponder on the basics to help
ensure you are staying true to the core social media marketing best practices.
In reality, regardless of how advanced you are, many of the fundamentals in
social media marketing remain constant.
As you optimize your current social media
initiatives, you have to bear in mind the following social media marketing best
Its all centered on social media connections.
Carefully plan what you want to do and stick to
it. Have a consistent social marketing program and be sure that youre on the
same page with your team.
Have realistic social media goals and
Leverage expertise from across your business and
network. Youll be grateful to find valuable content contributors ideas and
resources within your social media channel.
Utilize existing, valuable content and share it
in your social media pages.
Include qualitative and quantitative metrics to
illustrate the value of your business.
Produce regular blog content to drive traffic to
your site and bring in leads.
Be a resource for answering and asking questions
on social media sites that you visit.
Connect, share, and engage with your
niche-related businesses and individuals.
Apply the 60/20/20 rule. Talk about the things
and topics your community cares about 60% of the time, talk about yourself 20%
of the time, and talk about your products 20% of the time. Be fair, balanced
Social media marketing tools will
continually evolve but the basics will continue to stay the same. For more
information on social media marketing best practices, go to http://annettapowellblog.com/. See you there!