In the rapidly evolving world of online marketing, social media optimization has received special attention from many marketers. Companies
large and small are taking part and investing in social media
campaigns. Because this is a relatively new field there are very few
training social media professionals. This is why social media training
is on the rise.
Social media is only one part of Internet marketing – but it’s becoming
an important part. Sites such as Facebook, Twitter, and LinkedIn are
becoming household names as they draw millions of people to their sites
each day. To make the best use of social media, companies will need to
hire people who can effectively implement campaigns.
Some important indicators that social media is on the rise include:
The U.S. Bureau of Labor Statistics predicts that many public relations
departments will include more social media specialists in upcoming
Big companies are changing their traditional tactics. Pepsi, for the
first time in over 20 years, did not run a Super Bowl commercial. They
chose to invest in their social media marketing campaign.
Ice cream favorite Ben & Jerry’s announced that they will quit their
email marketing campaigns for more effective social media marketing.
There’s no doubt that we’ll see more stories like these with companies
of all sizes. People can get an edge over the competition by taking
social media courses from an accredited university. The reputation of
the institution is important because hiring managers and clients may
value an education from a nationally known source over a fly by night
company.Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
University of San Francisco is a ground-based university which was
founded in 1855 and designated by U.S. News & World Report as one of
Americas Best Colleges. USF is also fully accredited by the Western
Association of Schools and Colleges. Their online programs include
Internet Marketing, Supply Chain Management, Sales Management, and
Business Process Management which can all be found at http://www.usanfranonline.com