When it comes to promoting your brand in the Chinese market, social media is one of the platforms that one must penetrate for spreading your brand to a large audience. In China, on a daily basis, there are over 900 million active users on WeChat and on a monthly basis, there are over 12 million active users on Weibo. It is no surprise that the above two combined a vast majority of the customers in China and you will be missing something big if you are not in social media. Most of these consumers check their statuses, messages and follows brand multiple times in a day, therefore staying active with your social media marketing in China is crucial for your business prospects. We have mentioned a few ways for improving your performance on different Chinese social media.
Awareness of Brand – This is one of the number one methods for spreading your brand in the market regardless you are established or new to the Chinese market, foreign business or domestic business. Social media marketing in China takes advantage of the established Weibo and WeChat platforms and let an average user know what about your business. You want the customer to find you quickly, click on your ads and learn about the products as well as services you are offering. One can also take advantage of the Key Opinion Leaders on these platforms for spreading knowledge about your company.
Capturing the Chinese Hearts – With the help of social media marketing in China, you are able to interact with your consumers in multiple ways that were not possible in a traditional store ten years ago. The loyalty of your brand helps in retaining the existing customers and these customers recommend their friends and family about your brand thereby accelerating your business growth and boost the prospects in the Chinese market. With engaging and interesting content on Weibo, your followers will share the content with their family and friends thereby boosting the visibility reach of your brand. In addition to that, WeChat helps in providing fast customer support as well as other services like paying for goods or services through smartphone or advertising to the citizens within the geographical location of your traditional stores. Customers always want quick service when dealing with brand support. That is exactly offered by the social media which will help in growing your business through positive experiences growing loyalty. Through Key Opinion Leaders (KOL) marketing, one can boost loyalty and reach your brand through various contests.
Increase Sales and Traffic – By taking help through social media marketing in China, it gives a platform for showcasing your brand to a large audience and in quick time. Earlier, one had to rent billboards, put up flyers, buy ads in newspapers but now on your social media accounts, you can create engaging content or small ads and spread the word of your company quickly. This will help in increasing the traffic to your company’s website and social media landing pages.