We all know that social media is
popular and valuable for businesses. But what results can it give? A new study
reveals some interesting statistics about the latest trends in social media
marketing.

Social media websites such as Facebook are immensely popular
all over the world, which has made them increasingly used by local business
owners trying to get more loyal customers.According to information collected by
TechCrunch, Facebook now has 750 million active users that visit the site at
least once a month.In many countries, Facebook is the second most visited
website after Google, the worlds most popular search engine.This explains why
many Boston Online Marketing companies recommend that their clients put together
a social media marketing strategy in order to capture some customers from
social networking websites like Facebook.Many individuals that are interested
in a certain service or product are already active on social networks.All
businesses need to do is to find a way to capture their attention and present
their offerings to them.The benefits of having a presence on Facebook can be
very beneficial to business owners.It not only creates new customers but it
also keeps existing ones more loyal and more likely to return to your business.According
to recent research that was done by HitWise, every time a retailer gets a new
fan on Facebook, this translates into 20 more visits to the websites retailer
every year.This illustrates the usefulness of having a social media page for
any business.However, it is worth noting that your website also needs to be
attractive and you would need to present a consistent image, making your social
media page look similar in appearance to your main website.A Boston Web Development
company can help you develop or update both your business website and your
social media pages as well.While Facebook is an extremely popular website and
has hundreds of millions of active users, it should not be forgotten that it is
still number 2 behind Google.Therefore, doing SEO for your website should not
be neglected either.This is because search engines and social networking
websites serve two different purposes.Search engines are mainly utilized by
people who are looking for information online or who want to buy a specific
product.Social media sites are more geared towards those who want a way to
connect and interact with other individuals.If you are not happy about your
search engine ranking, then using the services of a Boston Search Engine
Marketing company can be very beneficial for your business.By having a strong
presence on social media websites like Twitter and Facebook, combined with a
good rank on search engines such as Google, Bing and YahooFind Article, you
will maximize the amount of traffic that your business receives every day on
its website and therefore increase the number of sales that you get.

Social Marketing Photo

By geralt from Pixabay