The power of Social Media.
Its truly impressive. It might have even greater influence than most people realize.
Consider these facts:
The fact is social media is here to stay. Ignoring is just a pointless exercise in futility.
So what can you do to get the most out of it?
Youve just uploaded your video on YouTube. Great! Now youre feeling ready to step into the light of fame Guess what? It will not happen so dont feel cheated and betrayed if your masterpiece doesnt attract millions of viewers. Maybe its because there are millions of other aspiring directors online. Or, maybe its just not good enough Similarly, dont expect that your Twitter or Facebeook account will become an Internet sensation overnight (unless, of course, youre already a celebrity).
Your social media campaign should not be about realizing your dreams about stardom and becoming an instant millionaire. Its all about connecting with other people. Ask yourself who is the person who can help your business grow. Is it a potential client, or a partner, or somebody who can simply spread the word around? See how you can approach them and make them interested in what you have to offer.
Its not a hobby or some kind of past time activity . If you start your social media campaign consider it a serious project. You have to plan ahead and devote some time and hard work to it. The biggest mistake you can make is to start it and abandon if you dont see immediate results.
Social media is not about (at least not JUST about) direct sales. Thats the biggest misconception of all. Starting conversations with your sales pitch would be the most effective way to turn people away. Social media is about connecting to other people, finding out what matters to them most and engaging them. Selling is a byproduct of this process. People might not buy directly from you, but if you prove yourself as a trusted and knowledgeable professional they will bring you more business by recommending you to others.