To make it easier to integrate a website in these Social Media services, it needs to be optimised (Social Media Optimisation = SMO), which includes the offer of RSS-feeds or the integration of flickr-galleries or YouTube videos. The result of those marketing strategies is to achieve a higher brand visibility and to increase the traffic on your website. However the kind of users who will click on your website might not necessarily be 100 percent the right target group. SMO on its own is not enough to raise your business to the next level – but combined with other classic marketing activities, SEO and/or Pay Per Click campaigns you will soon be able to see the rewards of your work.
Read your Do’s & Don’ts list to ensure that your SMO campaign will be successful:
Contact Tetridia on +44 (0)20 8144 6655 for more information on how to raise your marketing to the next level using Search Engine Marketing.