Facebook innovation in online advertising opens the gate for advertisers of all kinds. There they can reach over a billion users. While choosing their target audience and interest groups, and re-target their audience or discover a new target audience.
Today, people are looking for social interactions, for new trends to share and for new trends to know about. The challenge is, who is bringing the next “hot thing” and to gain the highest shares of social interactions. Now the questions are: What is the advertiser’s job in all this? What are their goals?
Hundreds of marketing departments can answer this question. First, each advertiser that wants to be innovative and win this social interaction needs to create it first, and needs to pre-think the flow and interest it can create for users to interact with their ads.
Thousands of advertisers are competing for the same spot under the same GEO, interest groups and electronic devices, so what do you think will make one advertiser more successful than others? Well, it depends on the advertiser’s creativity, visibility and their ad interaction.
We can feel the difference between a good ad that reaches high social interaction against a good standard ad, which is meant to promote a specific product and reach limited interaction. Take for example the new campaigns for Mercedes or Audi that offer users to join their page, while they can win a prize if they share the post. This step comes after a lot of serious thinking on what is the Facebook new ads generation, consider taking advantage of the “Facebook sharing platform”.
We can discuss what can make an ad exceptional and successful, but you should remember that users are exposed each day and each hour to dozens of ads, users are continuously demanding more of the ads, and the standard is increasing, which raises the question “Why your ad and not others?”
It seems very easy to upload a campaign on Facebook.
However, if you are looking to be professional and sufficient, you need a dedicated team, to fulfil this responsibility and drive your campaign to huge success.
We have come into an era where Facebook users are the strongest, most transparent and unique users among all the internet users. If people were looking before for good sites to get exposure, today the big issue is exactly where in the social media to get the best and most valuable exposure.
Facebook is often a mystery to business owners. However, the name of the game is maximum exposure. In Facebook, you get access to millions of people who are being very personal and often times revealing about themselves, and what is going on in their lives.
You have access to this targeting level and can reach these people with a click.
People login to Facebook to have fun, choosing it as their place to chill and find their interests, while having access to your ads. Understanding this factor and combining your campaigns with the right interests will gain you the power to become their feeder.
All you need is:
– Facebook knowledge and system understanding
– A dedicated account manager and constant monitoring and optimization.
– Learn how to spend money wisely.