Search Engine Optimization (SEO) and Social Media Optimization (SMO) are two very popular online publicity terms. Contemporarily, these are very commonly used in the context of web marketing campaigns and traffic-driving exercises like blogging, content marketing, online advertising and web development etc.
The webmasters in India from any SEO/SMO company Delhi or other states often use both of these terms interchangeably but factually the two are different identities. There is a very bold and clear line of difference between these niches but yes they have the same goal – maximizing the number of users for a website and/or increasing the conversion rate.
However, to understand the differences of these two, we shall first understand the meanings independently. And here we go…
SEO and SMO Defined
Search Engine Optimization is all about increasing a website’s rankings in all the major search engines, Google being the hottest target…Yahoo and Bing follow. The ultimate goal here is to make a website appear on the top of search results.
Social Media Optimization is aimed at boosting a site’s traffic by using Facebook, Twitter and all other social media platforms. The major SMO activities focus on building brand/product or company’s awareness among the audiences.
These comparisons and definitions justify that SEO & SMO are the different branches of the same tree. Hence if you are looking forward to build your business’s online presence or are on a spree to augment it; you must consult a professional social media optimization company Delhi or your location. Make sure that the firm follows a blend of both the practices discussed herein.