Copyright (c) 2007 Allen Thomason
Social media optimization is a great derivative of search engine optimization that offers integrating changes to websites and blogs immediately and allows better linking of the sites to its affiliates. This focuses on increasing the visibility of sites that are generated by social media searches. Social media motimization also allows frequent updates of posts on vlogs, pod casts, and blogs. Facebook, del.icio.us and Digg are popular examples of Social Media Sites.
Social media optimization actually helps a blog/site to increase its link-ability. Many webmasters are reluctant about making their sites/blogs up to date. Updating content and providing readers with contemporary content is vital in social media optimization. You can create a new blog that draws in new prospects with similar minds or just incorporate and organize the content that is scattered here and there in the web for optimized viewing on a typical niche topic.
Helping your content to be mobile i.e. to be able to reach the target audience as soon as it is updated or modified, actually helps your visitors get the best and latest out of you and the world around in no time, with no extra effort. You can make this possible through RSS feeds. Using portable contents like PDF, video and audio files are the best ways to make your information reachable to all clients. Submit your content and information to all the sites that expose them to greater audience and thereby increasing linking to your sites more and more.
Sharing your content with others and letting others use relevant portions of the same could actually help you in content syndication. Co-creation of content makes it more resourceful and usable by many others operating in similar domains. This augments traffic to all the similar bloggers with similar content and powerful information delivery systems.
If you want your site to be remembered, why not create automated tools that to make this process simple for your prospects and clients. They would love to save you in their favorites or bookmark typical information for future reference. Social Media Optimization increases the scope of tagging and book marking relevant web pages and /or content. Tagging your pages to social book marking sites helps to increase the popularity of your site and makes it more visible to many interested bloggers in the similar domain.
Inbound links are functional to rank you high in the search engine results, which is the indicator of a successful and proper revenue generating blog and fundamental principle for search engine optimization. People who link to you will be doing this to ensure that linking to you is more profitable to enhance traffic flow on a mutual basis. Listing all the blogs that have established recent links offer the reward of visibility to those who have linked up with you. Maintaining a Web log on your blog lists all the visitors that have visited you and this makes them visible to the search engines to assess rankings.
Bloggers community is another effective way of social media optimization to facilitate search engine optimization criteria. Creating your profile and linking up with people that have similar interests helps to make you and your product more transparent and visible. Others would also be interested to promote or spread a message about your product if it means adding value to their own business as well. Social media marketing thrives on this mutual co-operation and support.
Wait until others notice you or service and your product gets optimum reference from others. The main inspiration of social Media optimization is to move beyond search engine optimization, attach value to your brand through social networking, and get it certified by similar minds. If you can do this successfully, you will not have to worry about your marketing success.