Keywords are important. A keyword is defined as a significant word or phrase in the title, subject headings, contents notes, abstract, or text of a record in an online catalog or database which can be used as a search term in a free-text search to retrieve all the records containing it. (according to the UCB Library in Colorado). When you write the text for your site, the text should contain every keyword that is also contained in your html code (this is where an expert may be required to insert the keyword code on you sites html).
How do you find the best keywords for your site? Research your competitors sites again and again. Here is how to do it. Lets assume your business sells baby clothes. Go to a search engine such as Goggle or Yahoo and type in baby clothes. Study each of the sites that appear on the first three pages. On each site use your computer to research the sites keywords: go to View on your computer, then scroll down and click on Page Source. You can easily see the keyword in the public domain code; you can copy them; and you can then decide which ones are most appropriate for your site. Why reinvent the wheel? You can do this research yourself.
One very popular baby clothes site has over 5000 pages of relevant content and over 6000 inbound links. This inspires the internet search engines to rank it at the top of page one in a search for baby clothes. It has a page rank of 5. Obviously, a lot of very hard work has been accomplished for this site.
Another very important search engine optimization technique is to research you competitors inbound links. Here you can learn how many pages they have in their sites, and see the most relevant inbound links. You can find relevant directories to link to; and you can find where they publish information or articles about their products or services. Simply go to Yahoo.com and type in link:www.companyname.com. There is a world of internet information for you to see.
By using the above techniques, I have improved my sites position significantly for several keywords. This has improved the number of inquiries for my business services. You can follow these simple techniques and achieve better results for your businesses too! Dont forget to end your article with a Copyright © 2007- name of your company, and a hyperlink to your website, i.e. you website address.
One last thought occurs to me. Do not expect results immediately. There appears to be a time lag, from several days, to several months in terms of the various Search Engines picking up on your efforts. The process is slow and involves a lot of hard work on your part. Nevertheless, I recommend you do as much of the work as possible yourself. The results are satisfying and the costs are minimal.
Copyright © 2007 Gregg Financial Services www.greggfinancialservices.com