Search Engine Optimization (SEO) is a very strong and wide Web-marketing technique. It is a process of confirming the visibility of a website or a webpage in a web search engine.
It can be explained in the simplest words as follows; normally, when a person types and enters a question or any sentence a list of web results that contain particulars of the same question will come up. Users normally tend to visit the top sites as it is perceived that they contain relevant matter as to what they are searching about. The reason as to why sites come in a sequence of 123… (Ranking) is all the work of (SEO). SEO may target different kinds of search for example topic search, image search, local search and so on
Relationship between Search Engine Optimization and Internet Marketing
First and foremost, Internet marketing is a strategy aimed at advertising goods and services with marketing efforts that use the web to drive direct sales to the public hence SEO considers which search engines are more effective and frequently visited by the targeted aundience.SEO also uses a technique known as back links inbound links. The seller will have to go for the highly visited sites in order to make effective communication with the clients.
In most cases customers are not properly reached out due to a non effective median of communication but since there is a high advancement in e-commerce, best sites have to be used.
Is SEO relevant today?
Many people are creating content on different topics and ideas with a major aim for it to reach out to the public and SEO (paid or Organic) is the best way to convey the message.
Out doing competition. Many people go for the upper websites believing that they contain what they want and so this helps the seller to make more sales
SEO is not all about searching but it improves the user experience of the website
SEO is much necessary in the marketing field since it promotes international and local trade in the shortest period of time.
It also helps content writers and blog owners to cause traffic on their blogs or websites through updating their information or creating relevant information.
Search Engine Optimization Tools
Here are some of the best SEO Tools
Free alternative to Google keyword planner.
Keyword density checker. This tool will crawl the best URL, extract text and display the density of your key words
Similar page checker. This tools enables one to determine the rate of similarity between two pages
Free Keyword Ranking Tool