Search engines are the key to finding specific information on the vast expanse of the World Wide Web. Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL. But do you know how search engines work? And do you know what makes some search engines more effective than others? Marketing tools don’t come any bigger than the internet today. When you want to make a name and presence for yourself you must start with an online presence. With a website you are able to open your doors to a whole new world of clients. But just gaining access to them by building a website is not enough as you need to promote it in order to bring your site to your customer’s attention. That is when search engine optimization comes into play.Before you get those customers for life the first task is getting them to visit for the first time. Many web surfers today turn to search engines when they are considering a purchase or looking for information on a given product or service. This is a fast paced world that we live in and visitors are expecting results that are just as fast. You must provide the information and products on your website in a way that visitors can find it quickly and easily when they arrive. Only when your website does this will it be popular with web surfers.Crawler-Based Search EnginesCrawler-based search engines, such as Google, create their listings automatically. They “crawl” or “spider” the web, then people search through what they have found.If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.Human-Powered DirectoriesA human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.So really when you use search engine optimization you are promoting your website in the best possible way. It will result in more links to your website and a higher search engine ranking. With both of those working, traffic will also increase as a result.CSEs: Make Your Own Meta-Search EngineGoogle Custom Search Engines (CSEs) allow you to search the content in web pages of up to 5,000 URLs. They are easy to make at Google Coop. You will need a Google account or Gmail account. Make specialized search engines instead of using giant meta-searchers or huge search engine databases. Use them to focus on pages on a subject. Learning MoreThe Search Engine Features Chart has a section that summarizes key areas of how crawler-based search engines rank web pages. The Search Engine Placement Tips page also summarizes key tips that will help you improve the relevancy of your pages with crawler-based search engines.
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